With this acquisition, Bauer Media Outdoor Netherlands takes over direct management of municipal contracts from 2C, strengthening the foundation for further growth and digitalisation of the network.
About 2C
2C manages concessions with over 60 Dutch municipalities and has built a strong position within the public domain. The acquisition is in line with Bauer Media Outdoor Netherlands' long-term strategy to continue investing in quality, continuity and innovation. Although the network of around 20,000 classic panels and 800 digital screens remains unchanged in terms of content, a large part of it is now fully owned by Bauer Media Outdoor Netherlands.
Vision for the future
Raymond van Kasterop, Managing Director at Bauer Media Outdoor Netherlands, explains: "We have taken a nice step in further strengthening our network. This acquisition means that an important part of our network will remain with us into the future. Although nothing will change for our advertisers at the moment, this investment does offer new opportunities for the future. We will continue to invest in quality, continuity and renewal, with an eye on digital growth and a future-proof network."
TK guided this transaction
TK acted as legal advisor to Bauer Media Outdoor Netherlands on this acquisition. The TK team consisted of Pietia Laarhoven-van der Mark, Daan van der Weijden, Maarten van Haren and Thomas Biesheuvel.
